DESIGN
PERSONALITY BRANDS
MIKE TANNENBAUM:
Editing/transformation of long-form pillar content into micro content through Instagram and Twitter.
Creation and implementation of brand identity.
Increasing content to consistent daily uploads.
JORDAN SCHULTZ:
Mid-quarantine content consulting (no live TV
to create a pillar content strategy from).
Implementation of Instagram Live strategy for mass producing content, short and long-term.
General page rebranding.
ZACH RANCE
Create microcontent for Instagram centered around the development of Zach as a self-help, inspirational, health and mindset centered personal brand. Completed photoshoots for his mental health brand merchandise.
RESTAURANT: QSR/FSR
Multi-store, full scale marketing.
Strong digital focus.
Instagram content and Facebook ad creatives.
In-store promotional materials.
North Carolina location — FSR brand.
Focus on giveaways and BOGO promotions to drive brand awareness and create long-term customer acquisition. Implemented Facebook advertising and organic Instagram to leverage promotions.
Winter Park (Central Florida) location.
Strong focus on Instagram, both organic and paid media.
Discounts pushed for customer acquisition
MISC. PROJECTS
Philly Boyz: Startup Cheesesteak Brand
Content Creation and Various Design Projects
Smoked & Chopped: Startup cloud restaurant
Focus on customer acquisition through promotions with Facebook advertising
Island Wing Co.: Franchise specializing
in clean cooked bar food
Focus on discounts through
Facebook advertising
Tuscaloosa, AL — shopping mall location.
Miscellaneous promotional creatives, internal resource development.
Top Campaign: DIY Pretzel Kits to drive revenue after COVID restrictions reduced mall foot traffic
PERFORMANCE BRANDS
Collaboration with 2x NBA All Star Carlos Boozer.
Responsible for Carlos Boozer's branded preworkout supplement partnership.
Designed Boozer's signature logo, worked with Aesthetic Sports on a unique label, and consulted on the formulation of the
preworkout product ingredients.
Sports performance brand. Affiliated with several professional football teams with endorsements.
Responsible for designing promoted Instagram story swipe ups and Facebook ads. Devised a BOGO promotion and first month free subscription service offer.
LOGO/LOGOTYPES
Pawffee House
Logo for a philanthropy based coffee shop focused on dog owners. Logo uses the owner's rescue pup, illustrated
Logo for Tony Thomas, founder of on-the-go fitness company Beat the Gym and South Florida fitness influencer
Maestro CE
Logo and brand identity for a Masterclass-like content portal for collegiate professionals to monetize online versions of their courses
DIY Moms
The Perfect Twist
Greentree CBD
Logo and brand identity for a direct to consumer, white label brand focused on mothers
Logo for a startup concept, a company that ships pretzel kits direct to consumer and instructs users on pretzel making
Logo for a CBD white label business that manufactured consumer products and managed
wholesale distribution
PRINT MATERIALS
BUSINESS CARDS
Tropical Smoothie: Management/Employee Cards
Newk's: Catering Cards for Employees
Druid City: Electrician Service Cards
Lisa Tanner: Travel Agent Cards
BROCHURES
Italy: Travel brochure for Italy trip (pre-COVID), covering trip itinerary and details
Embrasé: Value-add and holiday themed brochure for candle box subscriptions
APC: Informative brochure for spray
foam insulation company
BOOK COVERS
Engineered to Speak: Book focused on helping professionals in technical fields deliver more engaging and effective presentations
So You Have to Write a Literature Review:
Book centered on helping technical professionals create well-written briefs for their research
PRESENTATIONS
PERSONALITY BRAND PITCH PROPOSAL
Show analytics from a partnered company to provide exposure for up-and-coming personal brands
HAPPY HEAD LOGO CREATION PROPOSAL
Pitching the idea for Happy Head to a freelance creative for logo design based on what I created for the brand
CREATIVE CONTENT PROPOSAL
Pitching a sports data/analytics company on content creation to organically grow their socials
CONTENT MODEL COMPANY OVERVIEW
Displaying our content creation process for any prospective clients